Initiative

Consumers are sick and tired of bold, brash, in-your-face marketing and advertising initiatives. And in all honesty, those are a lazy and tacky way to reach your audience anyway. Put yourself in your consumers’ shoes — do you want to interact with a brand that is trying to reach out to you in an obnoxious, vague way or do you want to work with a brand that values you as an individual?

The answer is clearly the latter, and to reach consumers in this organic, simple way, marketers should be turning to content marketing initiatives to reach their intended consumers and engage on a personal, friendly, and transparent level.

Fifty-three percent of brands and marketers know that they need a content distribution strategy to match their content creation plans